Research & Theory

As an evolving practitioner and sparked through my association with MA Innovation Management at Central Saint Martins, I am actively involved in exploring ways to evolve the design and strategy practice and methods.

Design Strategy for Business Ecosystems

Exploring the dynamics of business ecosystems for more impactful innovation that can be enhanced through design as the agent change.

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Strategic Foresight for 2030 London

The potential of COVID-19 triggering a strengthening of local neighborhoods is combined with foresight research, which was then communicated through social media strategies.

Business Schools Vs Design Schools

Design Thinking is ideation-based: it’s more focused on generating new ideas than understanding how they work.

It underestimates the strategic context of how specific industries work. HOW CAN THIS BE SOLVED?